90-Day Google Ads Starter Package
$2,299.00 incl. GST
At eSharp, our mission is clear: to help businesses like yours create effective and efficient advertising campaigns that drive traffic, generate leads, and increase sales. Setting up Google Ads campaigns correctly from the start is crucial to achieving your marketing goals.
Designed for businesses new to Google Ads, this 90-day package is perfect for testing the market and exploring new opportunities. It includes everything you need to get started—account setup, campaign creation, market research, strategy development, ad copywriting, continuous optimisation and analysis. With a flexible daily budget ranging from $30 to $200 AUD, this package provides valuable insights to help grow your online presence.
As part of our commitment to delivering maximum value, we’ll also claim the $600 to $1800 Google Ads credit on your behalf. This exclusive offer is available to new Google Ads customers and terms and conditions apply.
What Are Included
Our Process
Timeframe
- Advertising Platforms: Google Ads
- Ad Types: Search Ads
- Audience Targeting: Keyword Targeting
- Advertising Goals: Increase website traffic and sales
- Advertising Budget: $30 to $200 AUD per day
- Market Research & Competitive Analysis
- Keyword Research
- Ad Strategy Development
- Landing Page Optimisation Suggestions
- Advertising Account Setup
- Data Tracking Platform Setup
- New Campaigns Setup
- Ad Copywriting
- Real-time Performance Reports
- Ongoing Ad Monitoring & Optimisation
- 90-Day Service which Begins from Day 1 of Project Commencement
- Business Understanding:
We kick off by providing you with a questionnaire designed to gather essential information about your business, target audience, objectives, and priorities. This helps us gain a comprehensive understanding of your needs.
- Keyword and Competitor Research:
Next, we dive into extensive research to identify relevant keywords, analyse search volume, and assess competition levels.
- Campaign Creation:
Based on the research insights, we craft tailored campaigns for your business. This will include considering campaign type, target audience, keywords, and ad copy. We’ll provide you with draft campaigns for review and approval.
- Conversion Tracking:
With your permission, we’ll work with your web developer to install the Google Ads conversion tracking code on your website to accurately measure campaign success. We’ll guide you through any necessary steps for access or permissions.
- Campaign Launch:
Upon receiving your approval, we’ll double-check all campaign settings and launch your ads. Your final approval ensures confidence and control over the process.
- Ongoing Management, Optimization, and Reporting:
Continuous monitoring and adjustment are crucial for campaign success. We optimise your campaigns regularly, leveraging a data-driven approach to ensure effectiveness, efficiency, and a strong return on investment. You’ll have access to a real-time dashboard to review campaign performance anytime, and we’ll provide monthly performance reports for ongoing collaboration and feedback.
Our 90-day package guides you through each stage of Google Ads, from research to continuous optimisation. Here’s how we structure the process to maximise results:
Phase 1: Market Research & Competitor Analysis
Week 1: Identify main competitors and gather relevant data, including website content, social media channels, customer reviews, and ad strategies.
Week 2: Conduct a SWOT and competitor analysis. Discuss with you to determine your unique selling points and define target audience characteristics and needs.
Phase 2: Ad Strategy & Content Creation
Weeks 3–4: Establish advertising platforms and channels, set ad goals, and define unique selling points. Craft ad copy, design ad creatives, and provide landing page optimisation suggestions. Set up your ad account and data tracking platform.
Phase 3: Ad Launch & Learning Phase
Weeks 5–8: Following ad launch, the campaign enters a learning phase, also called the “cold start.” During this period, we conduct real-time monitoring and gather preliminary market feedback to refine the strategy.
- Real-time Ad Monitoring
- Data Analysis Reports
Phase 4: Ongoing Monitoring & Optimisation
Weeks 9–12: With real-time data insights, we continuously monitor and optimise the ad campaign, making timely adjustments to ensure the best possible results.